THE PODCAST
DIRECTORY
A podcast for owners and operators in the kava and non-alcoholic industry.
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WHO THIS IS FOR
Kava bars, sober lounges, bottle shops, beverage brands, and everyone building something in this space, whether you sell by the shell, the bottle, or the hour. If you've ever wondered whether you can run a successful business in this industry and still have a life, pull up a chair.
Hi, I'm Marina.
I'm sober, I'm a mom, and I've worked almost every job this industry has. I've been a kavatender, a bar manager, a menu developer, an event producer, and a fractional COO for a multi-location kava bar company. I founded the Arizona Kava Coalition, I hold a Thought Leader designation from the Global Kava Coalition, and since 2014 I've helped more than 1,000 businesses open, grow, and in some cases franchise.
I'm also the customer this industry was built for. I don't drink, I spend my evenings in kava bars, and I buy the products my clients are trying to sell. When I give advice, I'm giving it from both sides of the counter.
My husband Tyler and I run our business as a family, and God is with us in all of it. We cap our working hours and built the company so it doesn't need us on call. We make decisions based on lifestyle richness, which for us means owning every hour of our time and keeping room for our son, each other, and the work we feel called to do.
WHAT YOU'LL HEAR
Every episode is built around one shift in how you think. Most of the problems I see in this industry start in the owner's head long before they show up in the books.
Some episodes are pure strategy: operations, hiring, menus, pricing, marketing, and leadership. Others are about what I'm living through, like pregnancy, loss, birth, motherhood, and sobriety. Both are on purpose. It's hard to take advice from someone you don't know, and the personal episodes are where you see how I actually make decisions.
START HERE
For your business
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How do I build a $1M/year non-alcoholic bar? What separates the bars that plateau from the ones that break sales records.
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Love, as a state: there are 2 types of business owners. How to tell whether you're building from love or from fear, and why it shows up in your pricing.
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Commitment: what it takes to really make it. The difference between professionals and hobbyists, and what you do when keeping your word costs you something.
To get to know me
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Our birth story, and why as a sober woman I chose to go unmedicated. Two losses, a brutal pregnancy, and the business that carried us through it.
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Family management and designing your household operations. How Tyler and I run our home with the same clarity as our business.
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Flow state: a holistic approach to lifestyle richness. What 30 years of dance taught me about building a business that works for you.
READY FOR MORE?
Everything I teach on the show comes from Bula Boss, the operating system I built for kava bars and non-alc bottle shops. When you're ready to stop figuring it out alone, this is where to start.
EXPLORE BULA BOSS
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xoxo
Marina Castillo