top of page

How to consistently boost your non-alc sales by 25%, streamline your operations, and get the Executive Support you deserve 💸💕

The Modern Mocktail presents:

Bula Boss

This is the exact toolkit and long-term executive support container that creates a thriving non-alc brick & mortar establishment.

We help kava bar, non-alc lounge, and bottle shop business owners optimize and up-level their businesses through the use of up to date industry insights, top tier customer service training strategies, marketing strategies, better operational systems, organization, and real-time live executive support - without allowing burnout.

Read on to learn how you can:

✅ increase impact & revenue

✅ design unique spaces & menus

✅ encourage market & community growth

✅ take an unplugged vacation

✅ have your business "run itself" (via optimized processes, automations & AI)

❌ without sacrificing your sanity

❌ without sacrificing your stability

❌ without copying what others are doing

❌ without losing yourself in the process

How are we so sure we can help?

Because we've BEEN YOU! (and, we've actually worked every position in the industry)

We know what it's like to work tirelessly to put a vision together, then to build a community around it to help it grow. We know how many long hours and difficult decisions you have to make in order to make the shop WORK. We know how BIG and overwhelming tasks can be when you haven't figured out what systems work best for you.

 

We've experienced working in every single role in this industry from the ground up. We're fans of the spaces and the products. And we're prepared to give you every single #nonalcbizhack we've got!

Look, we just get it.

We've struggled, managing CRAZY business circumstances like credit card processors randomly dumping you for carrying high risk herbs, dealing with a construction site that blocks your ENTIRE street view, nailing down your company culture so you can get all your employees on the same page, educating just about EVERY customer that walks in because you sell weird things, having the health code and laws change on you years into business, seeing competitors pop up down the street, calling in dumpster fires and street fights - 

YOU NAME IT, we've gotten over the river and through the woods on every single challenge that has come our way - even when we had no clue how.

So while there isn't a "dealing with literal dumpster fires" workshop on our roster, we created the Bula Boss executive support program & system to help you gain the confidence, the skillset, and the industry savvy you need to be the Boss & Leader you were meant to be.

Here's how we do it:

Think about the Bula Boss program as a think tank & resource bank full of lessons and resources on each of the following topics AND built-in executive support (LIVE calls & office hours) to show you how to best utilize that treasure:

VERSION 2 - BULA BOSS TOPICS (1).jpg

We have 3 goals for our clients:

1

Make an Impact

Our first goal is to empower you to make a significant difference in your area and within the non-alc industry. By leveraging innovative strategies, we aim to help you not only succeed but also lead and inspire change within your special corner of the non-alc market.

2

Make a Profit

Profitability is not just about making money; it's about creating a sustainable business model. We focus on optimizing your operations and marketing to ensure your business not only survives but thrives financially, providing you with the resources to grow and innovate.

3

Become Lifestyle Rich

Beyond financial wealth, we aim to help you achieve a lifestyle where you have the freedom to live on your terms. This means designing your work around your life, not the other way around, ensuring you have the time, health, and wealth to enjoy what truly matters to you.

Bula Boss Program Elements

🌺 A 9-module course covering 50+ topics around the industry

🌺 Live executive support & group calls w/ Marina

🌺 Recordings of all live calls & access to related additional resources

🌺 Access to the "Bula Boss" group (learn alongside industry peers!)

Click here to watch program creator, Marina Castillo, walk you through the Bula Boss Experience.

WHAT YOU'LL GAIN & KEEP FOREVER:

🌺 In-depth Non-Alc & Kava Industry Knowledge

🌺 Strategic Operational Skills

🌺 Effective Marketing Strategies

🌺 Operational Efficiency and Growth

🌺 Solid Financial Planning

🌺 Enhanced CPG Market Integration

🌺 Confidence and Community

🌺 Cultural Ambassadorship

🌺 Lifestyle Rich Mindset

🌺 THE VAULT: A database of our top tool & appliance choices

🌺 Lifetime access to the Bula Boss Alumni Group to connect with all Bula Bosses (past and present), join our monthly virtual happy hours, stay informed, and retain access to legacy program discounts.

​If you already have an established business, but want to find ways of breaking your current glass ceilings, we can ALSO help you:


🥂 Optimize your current processes
🥂 Provide additional staff training
🥂 Increase brand awareness
🥂 Double down on IG strategies that convert
🥂 Navigate unforeseen business circumstances
🥂 Develop a successful events department
🥂 Help you build more revenue streams
🥂 Up-level your biz to become a franchise
🥂 and more!

"Loved taking Bula Boss, having completed the program I’m definitely more prepared than I was just a few weeks ago. I’d recommend this to anyone considering [opening a non-alc space], it’s a worthwhile investment that will save you time on your journey."

Louie Rodriguez, TX

EXECUTIVE SUPPORT OPTIONS

Bula Boss Standard

$3,000 pay-in-full
$348 savings

or

$279/mo

Bula Boss Mastermind

$5,000 pay-in-full
$388 savings

or

$449/mo

STANDARD VS MASTERMIND:

  • Bula Boss

    279$
    Every month
    12+ months of executive-level support for brick & mortars in the non-alc and kava industries
     
    • Access to all Bula Boss online course material
    • Access to the Bula Boss group & network of fellow alumni
    • SPECIAL DISCOUNTS on one-on-one consultations and services
    • FREE All Access Workshop Pass ($444 value!)
    • FREE access to the Discovery Phase Launchpad ($597 value!)
    • Database of top tools & appliances ($1000+ value!)
    • Join live executive support group calls 2x monthly
  • Bula Boss Mastermind

    449$
    Every month
    12+ months of executive-level support with weekly calls, weekly hot seat reviews, and unlimited Q&A access!
     
    • Access to all Bula Boss online course material
    • Access to the Bula Boss group & network of fellow alumni
    • SPECIAL DISCOUNTS on one-on-one consultations and services
    • FREE All Access Workshop Pass ($444 value!)
    • FREE access to the Discovery Phase Launchpad ($597 value!)
    • Database of top tools & appliances ($1000+ value!)
    • Join live executive support group calls every week
    • Asynchronous office hours Mon-Fri
    • Get your SOPs, Menus & Marketing Materials reviewed
    • Effortless Operations Self Study ($999 value!)
    • The Functional Mixology Method ($249 value!)

BONUSES for joining the program:

 

FREE access to the Discovery Phase Launchpad! ($997 value)

Discovery Phase Launchpad

h

TOPICS INCLUDE:   

- Create clarity (DISCOVERY PHASE): develop your business idea with research

   - Confirm Connection (VALIDATION PHASE): go to market and get feedback

   - Construction & Commitment (BUILDING PHASE): solidify operations

   - BONUS: Create cash flow & learn about funding options (including investors!)

& FREE All Access Workshop Pass for 52 weeks! ($444 value)

Features include:

📚 Receive access to ALL of The Modern Mocktail's past workshop recordings

📚 Automatically gain access to the live workshops & mini-courses of the month

📚 Automatically gain access to all Q&A sessions of past and present months

📚 Access to discounted 1:1 hourly consultation services

📚 BONUS: Special discounts on Bula Boss + Effortless Operations

📚 BONUS: Non-Alc / Kava Bar Tunes + Atmosphere 🎶

Non-Alc Business Workshop Pass

&

THE ARMORY

Our Top Tool & Appliance Recommendations

$1,000+ Value

All Included for FREE!

Best Bar Tools and Appliances

& Effortless Operations

 

Our Chief Operations Officer Training

$999 Value

Effortless Operations

​Effortless Operations is a 6-month Chief Operations Officer training program for those aiming to enhance their leadership, management skills, and crucially, to establish an operations dashboard that maximizes workflow, productivity, and staff morale, fostering a positive company culture. It also guides you in structuring your business for potential franchising & expansion, opening up additional revenue streams.

*This bonus is only available for the Bula Boss Mastermind program level.

*This bonus is not available for the standard package.

functional mixology method

​The Functional Mixology Method" is a self-guided course and consultation package that is designed to help hospitality businesses create non-alc beverage menus that not only defy the typical slow seasons but also drive financial and functional success. This comprehensive program aims to transform how venues conceptualize and offer non-alc drinks, turning them into profitable and popular menu items year-round.

*This bonus is only available for the Bula Boss Mastermind program level.

*This bonus is not available for the standard package.

& The Functional Mixology Method

 

Our Bev Menu Design Training

$249 Value

  • Bula Boss

    279$
    Every month
    12+ months of executive-level support for brick & mortars in the non-alc and kava industries
     
    • Access to all Bula Boss online course material
    • Access to the Bula Boss group & network of fellow alumni
    • SPECIAL DISCOUNTS on one-on-one consultations and services
    • FREE All Access Workshop Pass ($444 value!)
    • FREE access to the Discovery Phase Launchpad ($597 value!)
    • Database of top tools & appliances ($1000+ value!)
    • Join live executive support group calls 2x monthly
  • Bula Boss Mastermind

    449$
    Every month
    12+ months of executive-level support with weekly calls, weekly hot seat reviews, and unlimited Q&A access!
     
    • Access to all Bula Boss online course material
    • Access to the Bula Boss group & network of fellow alumni
    • SPECIAL DISCOUNTS on one-on-one consultations and services
    • FREE All Access Workshop Pass ($444 value!)
    • FREE access to the Discovery Phase Launchpad ($597 value!)
    • Database of top tools & appliances ($1000+ value!)
    • Join live executive support group calls every week
    • Asynchronous office hours Mon-Fri
    • Get your SOPs, Menus & Marketing Materials reviewed
    • Effortless Operations Self Study ($999 value!)
    • The Functional Mixology Method ($249 value!)
Bula Boss Non-Alc Executive Support

*This is NOT a typical DIY group program.*

This is an intimate and intensive GUIDED IMPLEMENTATION program, with our personal support next to you by your side.

*We'll do it together.*

Because most people get stuck in the doing part.

And you've done it alone for long enough.

Now it's time to fully commit, and to get the accountability you need.

By choosing the Bula Boss program, you're investing in a premium experience that offers deep, personalized value far beyond the standard market offerings. Our prices reflect the quality, expert support, and exclusive resources you'll receive, ensuring your investment fosters significant, lasting growth.

Embrace this step as your first lesson in success: investing in yourself often means stretching beyond comfort to reach excellence.

 

--------------------------------

Here's a list of reasons why this program is ideal for YOU and why the value you'll receive is way more than we'll ever plan on charging (written by Marina):

  1. The included online course is completely up to date, and is updated as more information is received. This ensures you can make the best decisions for your business as possible.

  2. All action steps provided are ACTUALLY actionable.

  3. You can go your own pace with the online course, and the weekly calls are NOT structured around the curriculum, so there's no such thing as "falling behind" in this program!

  4. There's no other supportive environment for business owners within this industry out there. The benefits that arise from being in community with other entrepreneurs working in the same space as you are quite astounding.

  5. The weekly live calls are not aimless conversation holes - they're productive meetings where you can ask questions, dive deep, and receive honest feedback.

  6. I built in a Mastermind option to the program in order to provide more support for those who need it, but don't overcharge those who don't need it. That means during the live calls, we really do get to go deep with conversation instead of getting stuck on individual details.

  7. The Bula Boss group program and online course operates out of this website (and the Functional Flow App on mobile). You'll have a virtual community with shared goals and common interests.

  8. BONUSES! I host monthly workshops on various topics - you'll get free access while you're actively enrolled in this group program.

  9. BONUSES! I will also do resource drops in the group so if you're looking for more organizational tools, ask and you just may receive ;)

  10. This program was built by someone who has actually worked in every position the bev service industry has to offer (both alc and non-alc), so you're not getting theoretical advice.

  11. I understand what it's like to have a goal that doesn't seem to have a clear roadmap. I'm here to help you navigate the unknown and achieve your vision.

  12. I've hit many roadblocks in my own career - I've been told a lot of the things I achieved were impossible or pointless. I've overcome all of them and have arrived in front of you today to say "laugh in the face of opposition, because they're giving you the very fuel you need to prove them wrong."

  13. I can confidently say I've got your back when the going gets tough, because I'm not easily startled, and I'm stubborn - if I need an answer I won't stop until I find it.

  14. One time I dealt with a construction site covering up our business for a whole year right after the pandemic, making growth more difficult than before. I ended up increasing sales by 26% after figuring out how to receive community support.

  15. I've also dealt with dumpster fires, crazy neighborhoods, random city regulation changes, supply chain shortages, credit card processors dropping you in the middle of the day, POS system builds and launches, staff turnover, growing pains of expansion, location moving, and SO MUCH MORE.

  16. My husband and I travel as often as we can to visit important kava locations around the world to continue to learn more about the ENTIRE process.

  17. I have a podcast called Mocktails with Marina where I discuss topics relevant to the industry, and include interviews with people inside the industry as well. If there's someone I need to talk to in order to get more answers, I'll seek them out.

  18. Whenever I consume bad products, I figure out what I can do to make the marketplace safer for consumers. This means I need to help you in order to accomplish my goals of making the market safer, too!

  19. I might be obsessed... My husband and I are always taking photos of the menus and places we visit as students of design, and the art of marrying the perfect mocktail with the right atmosphere.

  20. As a former professional performer and event producer, everything is about telling a story in my mind. This means I'm here to not only present the information to you in a way that is delightful to consume BUT I can show you how to also present product information to your customers in an entertaining, highly converting way!

  21. I'm very likely your target demographic so I can provide you with a TON of insight for marketing and sales strategy, beyond what data is just found in the field.

  22. Not sure if this is right for you? Take the "How to Open a Kava Bar / Alcohol Free Lounge" workshop for only $37. It includes a discount code for the Bula Boss Program for $87. So not only do you have nothing to lose, but I'm willing to invest $50 MORE into YOU because I believe in YOU! That way, you also have the ability to see what it's like to work with me, before you even work with me.

  23. If you're looking to diversify your revenue streams and figure out how to make more sustainable income that's quarantine-proof, you've definitely found the right mentor. I know how to open, develop, and juggle many processes (AND I know which ones work in this industry vs which ones are a FLOP.)

  24. I've built many courses and have coached many people over the years in a variety of settings and contexts. This means that regardless of your learning style, I'll know how to adapt to you and help you.

  25. WHAT ABOUT AFTERCARE? Should you wish to stay in the container after our initial 12 months are up, you'll be given a special legacy discount to continue your executive support services with us!​​​

  • Bula Boss

    279$
    Every month
    12+ months of executive-level support for brick & mortars in the non-alc and kava industries
     
    • Access to all Bula Boss online course material
    • Access to the Bula Boss group & network of fellow alumni
    • SPECIAL DISCOUNTS on one-on-one consultations and services
    • FREE All Access Workshop Pass ($444 value!)
    • FREE access to the Discovery Phase Launchpad ($597 value!)
    • Database of top tools & appliances ($1000+ value!)
    • Join live executive support group calls 2x monthly
  • Bula Boss Mastermind

    449$
    Every month
    12+ months of executive-level support with weekly calls, weekly hot seat reviews, and unlimited Q&A access!
     
    • Access to all Bula Boss online course material
    • Access to the Bula Boss group & network of fellow alumni
    • SPECIAL DISCOUNTS on one-on-one consultations and services
    • FREE All Access Workshop Pass ($444 value!)
    • FREE access to the Discovery Phase Launchpad ($597 value!)
    • Database of top tools & appliances ($1000+ value!)
    • Join live executive support group calls every week
    • Asynchronous office hours Mon-Fri
    • Get your SOPs, Menus & Marketing Materials reviewed
    • Effortless Operations Self Study ($999 value!)
    • The Functional Mixology Method ($249 value!)

Contact

Like what you see? Get in touch to learn more.

Thanks for submitting!
bottom of page