You're building something people believe in.
Now let it run without you.
The Modern Mocktail presents:
The complete $1,000,000+/year menu and operating system for kava bars and non-alc bottle shops. Built once. Runs forever. Marina in your corner the whole way through.
You didn't open your bar or bottle shop to spend every shift holding it together.
You opened it because you believe in something: The community, the mission, the idea that people deserve a real third place that isn't built around alcohol.
But somewhere between the buildout, the hiring, the training you've given three times that still didn't stick, the menu that still doesn't feel optimized, the group texts that became your "system," and the week you couldn't take off because everything falls apart without you... the dream started feeling like a grind.
That's a systems problem. And systems can be fixed.
There are 3 different stages people enter into Bula Boss from:
Bula Boss™ was built for the kava bar and non-alc bottle shop owner at every point in the journey. Not a watered-down general business program. Not theory from someone who read about this industry. The real thing, built specifically for this space, designed to meet you exactly where you are.
D
THE DREAMER
You haven't opened yet, and you want to start right.
You've got a concept, maybe a name, part of a menu, maybe a location in mind. But you know enough to know you don't know enough. Bula Boss walks you through your business plan, helps you figure out which funding type is right for you, and gives you the full operational foundation before you spend a dollar building something that won't hold.
G
THE GRINDER
You're open, it's running, and it's held together by your presence alone.
The bar exists. Customers come. But if you stepped away for a week, things would quietly fall apart. Training lives in your head. Processes live in group texts. Your team runs differently every shift. Bula Boss is what you should have built before you opened, and you can build it now without shutting down to do it.
S
THE SCALER
You're ready to grow, and you know you can't scale what isn't documented or duplicatable.
Multiple locations, investors, franchising, licensing. Expansion looks like the obvious next step... until you realize that what you've built only runs because you built it and you're in it. Bula Boss is the infrastructure layer that makes scaling possible without costing you more time.
Let's name it...
The problem isn't your passion. It's that nobody handed you the playbook.
This industry didn't have a roadmap. There's no hospitality degree with a kava bar or non-alcoholic specialization, no franchise playbook handed to you at the door (in fact, most franchise packages have left people high and dry in this industry...). You figured it out by doing it, and that's admirable. But at some point, doing it by feel isn't enough. And 2020 showed everyone in this space what happens when you haven't built something shutdown-resistant.
Sound familiar?
We decided to fill that gap and create a Turnkey Booze-Free Bar & Bottle Shop system...
Here's the solution: A proven $1M+/year operation system already built for you.
IMPORTANT NOTE: This is not just a course or a template pack. This is your pre-built operating system with support from a Fractional COO.
Bula Boss™ is a licensed operating system built specifically for the kava and non-alc industries. Every manual, every SOP, every training program, every menu, every dashboard was built by someone who has lived every role in this space. Plug it into your business, and Marina stays in your corner as you implement and grow.
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We have 3 goals for our clients:
1
Make Your Mark
You didn't just open a bar or something that's been done before, you're one of the people defining what this industry looks like before anyone's written the rulebook. We help you build something other operators point to when they're figuring out what's possible.
2
Make Real Money
You do not want to just break-even, you do not want to be just 'profitable on paper after owner draw.' You DESERVE more! We help you build the operations and pricing so the business throws off cash even after payroll, rent, and the slow Tuesdays or off seasons.
3
Get Your Life Back
We want your business to be in a place where you can take a real vacation, the bar runs the same whether you're there or not, and owning it stops meaning you're the answer to every question. You're an owner of a business, not a job! That's the actual goal underneath all of it.
The Bula Boss Business System™ is our signature, proven operating system built specifically for the kava and non-alc industries. Every manual, every SOP, every training program, every dashboard was built by someone who has worked every position in this industry from the bar floor to the ownership seat to the consultant's chair.
You plug it into your business. Marina stays in your corner as you implement, grow, and eventually don't need to think about it anymore because it runs itself.
This is what years of trial and error, dumpster fires, regulatory surprises, staff turnover, and hard-won industry knowledge looks like when someone builds it into a system and hands it to you.
We have 3 main Bula Boss™ packages, tailor-made for each type of entrepreneur in this space: Standard, Pro, and Platinum.
ALL TIERS INCLUDE:
🌺 A fully built out & proven Bula Boss Business System™ (all details listed below)
🌺 A 10-module course covering 70+ topics around the industry (great for those who are just getting started AND a helpful manger training tool!)
🌺 Quarterly Mastermind calls with industry peers & leaders
🌺 Access to the "Bula Boss" group (get group feedback anytime!)
🌺 Quarterly 1:1 check-in calls with Marina
STANDARD IS IDEAL FOR: The Dreamer & Early Grinder. You need the full infrastructure and want to be supported but you're ready to bootstrap and implement largely on your own with group access and quarterly touchpoints.
PRO INCLUDES:
🌺 ALL OF THE ABOVE, AND
🌺 Monthly 1:1 support & strategy call with Marina
🌺 Private Executive level async support M-F from Marina
🌺 Marina reviews your deliverables (SOPs, menus, marketing materials, job posts) with direct feedback and edits
🌺 Priority access when things go sideways (staff situations, regulatory issues, location crises)
PRO IS IDEAL FOR: The Grinder. You're open and running (or about to open) and need Marina actively in your corner on a regular basis. You know time is money, and you're not interested in wasting a moment. Real feedback, real access, real implementation support, REAL business growth.
PLATINUM INCLUDES:
🌺 ALL OF THE ABOVE, AND
🌺 Weekly 1:1 support & strategy calls with Marina
🌺 Marina in your Notion, reviewing your numbers, helping you train your staff, in your business the way a COO (Chief Operations Officer) actually is
🌺 Custom build-out of any system you need that doesn't exist yet in the Standard or Pro package (way to go, trailblazer!)
🌺 First access to Marina for expansion planning, investor prep, franchise documentation, and/or any other additional revenue stream you've got in mind
🌺 Named seat: Marina publicly counts you as one of her active operator relationships (LIMIT: 5 total)
PLATINUM IS IDEAL FOR: The Scaler. You're scaling, expanding, or managing multiple locations (or businesses) and need Marina as a true strategic partner, not just a resource, but a thought partner embedded in your business. Limited to 5 operators.
WHAT YOU'LL GAIN INSIDE OUR SIGNATURE
BULA BOSS BUSINESS SYSTEM™
🌺 Operational Dashboard: YOUR CORE SYSTEM
Our custom-built Effortless Operations management dashboard so you can see what's actually happening in your business without being physically present. Track what matters! This was built for the real rhythms of a kava or non-alc bar environment.
🌺 Employee Manual: WHITE LABEL READY
A fully built, industry-specific handbook covering onboarding, conduct standards, kava product knowledge, customer service expectations, and culture guidelines. Customized to your business. Ready to hand to your first hire or your thirtieth.
🌺 Job Descriptions: HIRE WITH CLARITY
Role-specific job descriptions written for the unique positions inside a kava bar or non-alc bottle shop: Kavatender, Lead Kavatender, Product Manager, Event Coordinator, Operations Manager, and beyond. Post them, use them in interviews, set expectations from day one.
🌺Standard Operating Procedures (SOPs): PLUG & PLAY OPS
A complete SOP library covering opening and closing, product prep, customer experience standards, sanitation, inventory, incident handling, and more. Not vague outlines, but actual step-by-step procedures your team can follow and you can hold them to.
🌺HR Framework & Performance Reviews: LEAD WITH STRUCTURE
A structured HR system including performance review templates, scoring rubrics, disciplinary documentation, and raise and promotion frameworks. Stop winging it. Run a real operation with real accountability and protect yourself!
🌺Manager Training Program: LEAD BETTER
Our complete Effortless Operations leadership development program (called "How to Be a Bula Boss™") for your managers and leads. How to hold the standard, run a shift, have hard conversations, and build culture from the floor up. Actual tools they can use immediately, not leadership theory.
🌺Beverage Menu Design Framework: MENUS THAT CONVERT
The Functional Mixology Method, our full system for designing non-alc menus that actually sell, includes seasonal strategy, margin thinking, tasting notes, staff education frameworks, and menu copy direction. For the Dreamer designing their first menu and the Grinder reworking what isn't converting.
🌺New Hire Accelerator: TRAIN ONCE, SCALE ALWAYS
A complete pre-hire-to-fully-trained system: interview templates, hiring process, onboarding docs, and a training framework that includes how to build a trackable online course with quizzes and homework submissions so your new hire is trained before their first in-person shift. No more "just follow them around for a week and see how it goes."
🌺 Marketing Department in a Box: YOUR BRAND SUPPORT, ALREADY BUILT
A done-for-you marketing plan and department framework ready to be customized to your bar or bottle shop. Content strategy, campaign planning, social media structure, and brand guidelines all built out and ready for your team to run without you having to direct every post. Stop being your own marketing department.
🌺 Event Management System: EVENTS ON AUTOPILOT
A complete done-for-you event planning and management framework built specifically for kava bars and non-alc bottle shops. SOPs, planning templates, run-of-show documents, staff briefing guides, and post-event review structures; everything your team needs to execute a flawless event start to finish without it all living in your head.
🌺Ongoing Support from Marina Included: YOU ARE NOT ALONE
Your license isn't a document drop. You get ongoing access to Marina for live calls, async Q&A, and private reviews as you implement. She has worked every role in this industry. She's navigated every version of your current problem. She knows how to get you out of it.
‼️🌺BONUS: MAJOR CREDIBILITY & STABILITY
The Bula Boss Business System™ is known throughout the world, as Marina is a thought leader with the Global Kava Coalition and has worked with over 1,000+ businesses in the past 3 years alone.
‼️🌺GAIN ALL YOUR TIME BACK
Your time is worth SIGNIFICANTLY more than what the Bula Boss Business System™ costs. The opportunity cost alone that's draining your potential right now can be stopped. Want to open more businesses? Want to disappear on a beautiful tropical island? This is your ticket.
Bula Boss™ was designed for both owners AND operators.
This means busy owners can purchase this program for their managers as an asynchronous training guide, task them with installing all the features, and therefore free up their own time to stay in their own lane of genius.
We're here to train you and/or your talent!
"Your help with everything has just been absolutely huge. Confidence-wise, I now feel great speaking and reaching out to people and feeling good about what I'm doing. Everything on the back end, like has just been stuff that I absolutely couldn't have done on my own for sure. When I first started, it was kind of just me and I was just like, oh, well, I want my wife to be a part of it, right? And now it truly feels like we're in this 50-50. The confidence that I have in her and she has in me, just kind of how we've grown with things feels good. And we cannot have done that without you."
Lief Frederick, CA
There are 2 versions of your business:
Only one of them has an exit strategy.
1
Without the System
✗ The Dreamer guesses their way through buildout decisions
✗ The Grinder trains the same thing over and over again
✗ Every new hire starts from absolute zero
✗ Ops decisions require the owner physically present
✗ No real HR or performance review structure
✗ The Scaler hits a wall they can't get past alone
2
With the System
✓ The Dreamer builds on a real foundation from day one
✓ The Grinder hands their manager a playbook that actually works
✓ A complete employee manual, ready to hand over
✓ SOPs your team follows, and you can hold them to
✓ Real HR frameworks and performance review structure
✓ The Scaler has the infrastructure to replicate what they built
Built by someone who has actually done every job in this industry.
Marina Castillo is not a business coach who discovered kava and decided to become an expert.
She's worked every role in beverage service from the floor up. She grew sales 26% while a construction site blocked her entire storefront for a year. She's navigated credit card processors dropping her mid-day for carrying high-risk herbs, regulation changes mid-business, staff turnover, supply chain failures, and literal dumpster fires.
She's also a Fractional COO for multiple multi-location kava bars right now, not in theory. She's been named a Global Kava Coalition Thought Leader. She's a sober woman, a podcast host, a new mom, and the person who built this system because she couldn't find it when she needed it.
So she became it.
Your Investment:
The cost of Bula Boss™ is variable & depends on your needs!
Book a free call with Marina here to learn more.
The math that matters:
1-5% of $1M+/year
Bars running on this operating system generate over $1M per year. The license, set of resources, full program, and Executive support costs 1-5% of that (depending on which tier you select).
$250,000+/year
This is the cost of hiring Marina as a full time Chief Operations Officer for one year. By joining Bula Boss™, you can add her to your team for LESS than the cost of a bartender.
**Not sure if this is the right fit for you or not? Book a free quick chat with Marina here.
BUT WAIT, THERE'S MORE!
FREE access to The Non-Alc Roundtable! ($3,492+ value)
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Ask the Roundtable: access a think tank full of industry peer Q&As
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Industry Watch: what's shifting in non-alc before it's common knowledge
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Living Resource Library: workshop recordings and "read this first" guides, growing every month
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Anonymous case studies pulled straight from real scenarios
FREE access to the Discovery Phase Launchpad! ($397 value)
TOPICS INCLUDE:
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Create clarity (DISCOVERY PHASE): develop revenue streams with research
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Confirm Connection (VALIDATION PHASE): go to market and get feedback
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Construction & Commitment (BUILDING PHASE): solidify operations
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BONUS: Create cash flow & learn about funding options (including investors!)
![Bev Brand Builder [compact].jpg](https://static.wixstatic.com/media/f8ff96_29f52092ad7142078504401fdc4ee46a~mv2.jpg/v1/crop/x_0,y_68,w_1920,h_944/fill/w_588,h_287,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Bev%20Brand%20Builder%20%5Bcompact%5D.jpg)
FREE access to Bev Brand Builder! ($397 value)
TOPICS INCLUDE:
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Discovery Phase: validate your concept, explore ingredients, and map out real costs before you spend a dollar
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Formulation: find and vet a formulator, protect your IP, and scale your recipe without losing control of your product
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Production & Packaging: choose the right packaging, find a co-packer, and navigate labeling and compliance
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BONUS: Distribution & Sales roadmap plus a Pricing + Profitability Calculator ($350+ value)
h
FREE access to Profitable Podcasting! ($397 value)
Learn how we created ALL our marketing funnels via the Mocktails with Marina podcast, and one simple ad.
h
FREE access to the Functional Flow 40 Day Reset! ($40 value)
40 daily movement and mindfulness prompts plus video lectures that go deeper on each stage of Flow (framing, fueling, and focus). Get honest about your energy and what you actually want, so you can spot what's clogging your creative process. Build daily rituals and rhythms that make flow repeatable, not something that only shows up by accident. And learn to enter and sustain flow on command, and carry it into your work and relationships.
& THE ARMORY
Our Top Tool & Appliance Recommendations
$1,000+ Value
All Included for FREE!
TOTAL ADDITIONAL VALUE:
$5,723+ Additional Value
All Included FREE!
**Want to see if Bula Boss™ is the right fit for you? Book a quick chat with Marina here.
Watch the $1M+/yr Blueprint Workshop here:
*This is NOT a typical DIY group program.*
One license. Everything built. Marina included.
You stay current as the industry evolves, the materials update, and Marina stays in your corner as you grow. The Dreamer uses it to build. The Grinder uses it to fix. The Scaler uses it to replicate.
This is an intimate and intensive GUIDED TRAINING & IMPLEMENTATION program, with our personal support next to you by your side.
*We'll do it together.*
Because most people get stuck in the doing part.
And you've done it alone for long enough.
Now it's time to fully commit, and to get the accountability you need.
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10 more reasons why this program is ideal for YOU and why the value you'll receive is way more than we'll ever plan on charging (written by Marina):
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The included online course is completely up to date, and is updated as more information is received. This ensures you can make the best decisions for your business as possible.
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I will help you with ANYTHING (other than legal and financial topics, as I am not a professional in either of those fields). This includes: menu, bar layout, staff training, hiring and firing, HR, event planning, marketing, general communications, increasing sales, collaboration opportunities, avoiding terrible products, navigating random scenarios, and SO MUCH MORE. I do know some great lawyers though ;)
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There's no other supportive environment for business owners AND their operators / managers within this industry out there. The benefits that arise from being in community with other entrepreneurs working in the same space as you are quite astounding.
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The live calls are not aimless conversation holes - they're productive meetings where you can ask questions, dive deep, and receive honest feedback.
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One time I dealt with a construction site covering up our business for a whole year right after the pandemic, making growth more difficult than before. I ended up increasing sales by 26% after figuring out how to receive community support.
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I've also dealt with dumpster fires, crazy neighborhoods, random city regulation changes, supply chain shortages, credit card processors dropping you in the middle of the day, POS system builds and launches, staff turnover, growing pains of expansion, location moving, and SO MUCH MORE.
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My husband and I travel as often as we can to visit important kava locations around the world to continue to learn more about the ENTIRE process.
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Whenever I consume bad products, I figure out what I can do to make the marketplace safer for consumers. This means I need to help you in order to accomplish my goals of making the market safer, too!
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If you're looking to diversify your revenue streams and figure out how to make more sustainable income that's quarantine-proof, you've definitely found the right mentor. I know how to open, develop, and juggle many processes (AND I know which ones work in this industry vs which ones are a FLOP.)
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I've built many courses and have coached many people over the years in a variety of settings and contexts. This means that regardless of your learning style, I'll know how to adapt to you and help you.
**Not sure if this is the right fit for you or not? Book a quick chat with Marina here.
Before you go...
The questions in your head right now.
I don't have the capital to open yet. Can Bula Boss™ help with funding?
Yes! The Discovery Phase Launchpad (included in your Bula Boss™ license) walks you through figuring out which funding type is right for your specific situation, whether that's non-traditional funding, investors, crowdfunding events, or a different path entirely. You don't have to have the money figured out before you start. That's part of what we build together.
I haven't opened yet. Is it too early to join?
It's actually the best time. The Dreamer stage is where the most expensive mistakes get made: location decisions, build-out choices, concept development, first hires; and they're usually made without a system or a guide. Bula Boss™ walks you through the full planning and execution arc. Most brick-and-mortar openings take 12–18 months. Use that time to build on a real foundation.
I'm already open. Can I implement this without shutting down?
Yes, and this is exactly what most Grinders need to hear: you don't have to burn it down and rebuild. You implement layer by layer, starting with the pieces that give you the most immediate relief. Marina is in your corner throughout, so the rollout is guided, not chaotic. Most operators feel the difference within the first 30 days of real implementation.
What does "licensed" mean? Will it have someone else's branding on it?
The systems are built and copywritten under Bula Boss™. What you receive is a license to operate the system and deliverables like your employee manual and SOPs are customized to your business. Your team sees your brand. You know the infrastructure underneath it is built on something solid, protected, and specifically designed for this industry.
I'm thinking about a second location. Is this what I need?
If you can't currently hand someone a documented playbook of how your first location runs (and walk away knowing it'll operate) you're not ready to open a second one. Bula Boss™ is the infrastructure layer that makes replication possible. Scalers use it to document what they built, systematize it, and hand it to the next location without being present in every room.
Why is it an ongoing license instead of a one-time purchase?
Because the industry doesn't stand still and neither do we. Kava regulations change. Market dynamics shift. New tools emerge. Your license stays current as the program evolves, and ongoing access to Marina means you're not navigating new challenges alone. You're not buying a snapshot. You're buying a lasting operational advantage.
I've bought programs before and never finished them. What makes this different?
This isn't a course library you buy and forget about. It's a live system you implement into your actual business, with Marina next to you while you do it. There's no "falling behind." The support is structured around where you are, not where the curriculum is. And because the deliverables are operational tools your bar actually needs to run, the incentive to implement is built in. That's different from a video course on a shelf.
I'm not sure if this is right for me... Can we chat before I commit?
No worries, yes we can! In fact, we require it because we wouldn't want you to buy something and commit to something that isn't the right fit. Book a quick chat with Marina here. You've got nothing to lose and absolutely everything to gain!