The Non-Alc Roundtable
About
The Non-Alc Roundtable is a home for the founders and operators who are building something in this industry and don't have anyone around them who actually understands it. This is not a coaching program, not a course with modules to finish, but it is a living, ongoing space where you get real answers to the questions you've never had anywhere to ask, and a running read on what's actually shifting in non-alc before it becomes a problem you're reacting to instead of one you saw coming.
At the center of it is Ask the Roundtable. Submit a question, any question about strategy, menu design, operations, scaling, or the decision you've been stuck on for months, and get a real answer from someone who's actually lived it. Answers are shared publicly and anonymously, at least twice a week, so every question posted becomes something the whole group benefits from, not just the person who asked.
Alongside that, you get a living resource library that grows every month: quarterly workshops you can revisit anytime and request topics for, "if you're stuck here, read this first" guides, and a full archive of past training as it accumulates. You'll also get industry watch and signal reports, an honest look at what's actually happening in non-alc right now: regulatory shifts, brands doing it right and wrong, ingredients under scrutiny, distribution trends, and where consumer behavior is heading. And you'll get anonymous case studies pulled directly from real scenarios, what went wrong, how it got fixed, and what would be done differently next time.
This isn't 1:1 coaching, and it isn't real-time chat. It's asynchronous and insight-driven, built for founders who want clarity and systems over instant answers, and who'd rather reduce costly mistakes than learn them the hard way.
Led by Marina, named a Thought Leader by the Global Kava Coalition, this is a space built from real, ongoing experience in non-alc, not theory. Whether you're just starting to figure out your first move in this space or you're deep into growing what you've already built, the Roundtable exists so you're never making your next decision completely alone.
Group Rules
This is a curated, asynchronous space, not real-time chat.
Questions are submitted through the intake form, not posted live, and answers are shared on a set cadence, not instantly. See the pinned post at the top of the group for this link.
New Q&A responses are posted at least twice a week.
Responses come in written form or short Loom videos, at our discretion.
Every question submitted to Ask the Roundtable is shared publicly.
Answers are posted anonymously so the whole group benefits, but understand that your question itself becomes shared content within the group. There is no private, 1:1 version of this.
You can ask about ANYTHING* in the non-alc industry.
You can ask about non-alcoholic business strategy, menu design and positioning, operations and workflows, industry trends, scaling considerations, and founder decision-making. If it's about building or running a non-alc business, it's fair game. If there is something Marina doesn't know, she will try her best to connect you with someone who does.
This is not legal, tax, insurance, or medical advice, and Marina is not a lawyer, accountant, insurance broker, or medical professional.
What you'll get instead is real-world experience, how similar situations are commonly handled, and the right questions to bring to a licensed professional. Members are responsible for consulting the appropriate licensed professional when a situation calls for it.
All content lives inside the private member area on marinamars.com.
This includes written responses, Loom videos, resource documents, workshop recordings, and Roundtable updates. There is no DM, email, or off-platform access included as part of membership.
This membership does not include live / recurring calls, real-time chat access, 1:1 support, custom deliverables, or emergency / same day support.
If you need deeper, individualized help, you'll be pointed toward the appropriate paid service.
Quarterly workshops are always recorded, but not guaranteed live.
Topics can be requested in advance, and every workshop is added permanently to the resource library once released. These workshops MAY be live sometimes! And if so, Marina will post about it in advance with Zoom / Calendar links.
Respect the anonymity of shared questions and case studies.
Details are shared to help the group learn, not to identify or speculate about who a scenario belongs to. Don't attempt to identify other members from anonymized content, and don't share screenshots of Roundtable content outside the group.
This space works best for people who value clarity over speed.
If you're looking for instant answers, a chat room, or a coaching container, this isn't built for that. It's built for founders who want thoughtful, well-considered guidance and are willing to wait for it to be right.
Respect one another
Everyone has a different point of view so feel free to respectfully disagree. Please be kind and courteous at all times.
Copyright infringement and trademark
When sharing others people’s posts, images and other content, do not infringe on their copyright or claim other people’s materials as your own.
No harassment of any kind
Bullying, targeting, or attacking a member of this group is not allowed and will not be tolerated.
No sales or spam
No selling to or spamming other members is allowed in this group. Anyone who does so will be subject to immediate removal.
If any rules are broken, you will be removed immediately.
Please respect the container so we can all support you to the best of our abilities.
We do not offer refunds for any reason.
As mentioned during checkout, all sales are final. We do not issue refunds for any reason, including if you are removed from the group.
Are you done with your time at the Non Alc Roundtable?
We would hate to see you go! If you would like to cancel your membership, email hello@marinamars.com.
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August 1, 2026
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